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| Day 1 | Day 2 |
| Day 1 - July 29, 2002 |
| 7:45 - 9:00 | Registration and Continental Breakfast |
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| 9:00 - 9:10 | Chairperson's Welcome and Opening Remarks
Chantal Walker, Chief Marketing Officer, Merrill Lynch HSBC |
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| 9:10 - 10:00 | Keynote Address: Key to Success in Boomer Markets
David B. Wolfe, author of "Serving the Ageless Market" and Principal, Wolfe Resources Group (Reston, VA) |
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| 10:00 - 10:45 | Reaching Baby Boomers without Diluting Your Focus: Understanding Motivators and Influencers
Robert Levy, Managing Director, BrandSpark International |
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| 10:45 - 11:00 | Networking Break |
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| 11:00 - 12:00 | Developing Successful Co-Marketing Promotions
Tony Chapman, President, Capital C |
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| 12:00 - 1:15 | Luncheon Address: Age Data from the 2001 Census
Jim McKibbin, Account Executive Manager, Statistics Canada |
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| 1:15 - 2:00 | Brand Loyalty: Generating Awareness While Gaining Trust
Bev Legris, Manager, Mature Outlook, Sears Canada |
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| 2:00 - 2:45 | Marketing Health, Wellness and Anti-Aging to Baby Boomers
Therese R. Revesz, Senior Project Manager, Find/SVP Strategic Consulting & Research Group (New York)
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| 2:45 - 3:00 | Networking Break |
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| 3:00 - 3:45 | Leveraging Leisure to Reach the Boomer: Creating Experiential Travel Opportunities
Howard Thomas, President, Vickers & Benson Companies Ltd. |
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| 3:45 - 4:45 | The "BOOM" Tube: How Television Can Help You Reach Boomers
Brad Alles, Senior Vice President, Sales, Alliance Atlantis Broadcasting
Doug Davis, Director of Research, Alliance Atlantis Broadcasting |
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| 4:50 - 5:00 | Chairperson's Wrap-Up |
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| Day 2 - July 30, 2002 |
| 8:00 - 9:00 | Continental Breakfast |
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| 9:00 - 9:10 | Chairperson's Opening Remarks
Chantal Walker, Chief Marketing Officer, Merrill Lynch HSBC |
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| 9:10 - 9:50 | Keynote Address: Marketing in the Next Economy
Elliott Ettenberg, Chairman & CEO, Customer Strategies Worldwide Inc. (New York) & author of "The Next Economy" (McGraw-Hill New York) |
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| 9:50 - 11:00 | Stand-Out Campaigns: Creative & Products that Work for Boomers
Panelists:
Denise Darragh, Vice President of Brand Marketing, Hallmark Canada
Elizabeth Jackson, Group Account Director, TBWA\Chiat\Day
Liz Torlée, Managing Director, Liz Torlée & Associates
Paul Wales, Vice President & Executive Creative Director, Enterprise Creative Selling
Cathy Whelan Molloy, Vice President, Brand Advertising & Merchandising, The TDL Group Ltd. (Tim Hortons) |
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| 11:00 - 11:15 | Networking Break |
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| 11:15 - 11:45 | Emotional Branding: Does It Really Work for Boomers?
Roberta Lacey, Director, Communications & Image Development, Avon Canada Inc. (Montréal) |
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| 11:45 - 12:15 | Marketing to Baby Boomers Anti-Aging Market
Charmaine Gooden, Consultant |
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| 12:15 - 1:30 | Luncheon |
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| 1:30 - 2:15 | Conspicuous Consumption among Baby Boomers: Online and Offline Spending Habits and Trends
Jason Tafler, Director of Business Development, 50Plus.com |
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| 2:15 - 3:00 | Affluent Agers Online
Chantal Walker, Chief Marketing Officer, Merrill Lynch HSBC |
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| 3:00 - 3:15 | Networking Break |
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| 3:15 - 4:00 | Direct Marketing to the Mature Market
Valerie Saunders, Special Projects Coordinator, Forever Young Newsmagazine/50+ Lifestyle & Travel Show |
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| 4:00 - 4:15 | Chairperson's Wrap-Up |
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