Day 1 Keynote Address
David B. Wolfe, author of "Serving the Ageless Market" and Principal, Wolfe Resources Group (Reston, VA)

David B. Wolfe, is an internationally-recognized consumer behaviour expert and author of Serving the Ageless Market(McGraw-Hill, 1990). Wolfe originated developmental relationship marketing (DRM), which is a platform for connecting products in consumers' minds with their root motivations. His clients include American Express, AT&T, Coca Cola Company, General Motors, Prudential Securities and countless other organizations.

Day 2 Keynote Address
Elliott Ettenberg, Chairman & CEO, Customer Strategies Worldwide Inc. (New York) & author of "The Next Economy" (McGraw-Hill New York)

Elliott Ettenberg is Chairman and CEO of Customer Strategies Worldwide, New York and former chairman and CEP of Bozell Retail Worldwide, where he developed the Transactional Advertising model used in Bozell offices. He speaks in North America, Europe and Asia on strategic marketing issues, and has been featured in The Wall Street Journal, USA Today, Advertising Age, CNNfn, and CNBC.