main
agenda
sessions
keynotes
speakers
why
who
register
invite
sponsors
hotel
survey
delegate

Session Evaluation Form

Thank you for taking the time to participate in this evaluation. Your comments will enable us to better plan and execute future conferences and tailor them to meet your needs.

Please rate each of the presentations for topic, content and delivery on a scale of 1 to 5


July 29th

Chairperson:
Chantal Walker, Merrill Lynch HSBC

Topic
Content
Delivery (Walker)
Comments:
 
Keynote Address: Key to Success in Boomer Markets
David B. Wolfe, Wolfe Resources Group (Reston, VA)

Topic
Content
Delivery (Wolfe)
Comments:
 
Reaching Baby Boomers without Diluting Your Focus: Understanding Motivators & Influencers
Robert Levy, BrandSpark International

Topic
Content
Delivery (Levy)
Comments:
 
Developing Successful Co-Marketing Promotions
Tony Chapman, Capital C

Topic
Content
Delivery (Chapman)
Comments:
 
Luncheon Address: Age Data from the 2001 Census
Jim McKibbin, Statistics Canada

Topic
Content
Delivery (McKibbin)
Comments:
 
Brand Loyalty: Generating Awarness While Gaining Trust
Bev Legris, Sears Canada

Topic
Content
Delivery (Legris)
Comments:
 
Marketing Health, Wellness and Anti-Aging to Baby Boomers
Therese R. Revesz, Find/SVP Strategic Consulting & Research Group

Topic
Content
Delivery (Revesz)
Comments:
 
Leveraging Leisure to Reach the Boomer: Creating Experiential Travel Opportunities
Howard Thomas, Vickers & Benson Companies Ltd.

Topic
Content
Delivery (Thomas)
Comments:
 
The "BOOM" Tube: How Television Can Help You Reach Boomers
Brad Alles, Alliance Atlantis Broadcasting Inc.
Doug Davis, Alliance Atlantis Broadcasting Inc.

Topic
Content
Delivery (Alles)
Delivery (Davis)
Comments:
 

July 30th

Keynote Address: Marketing in the Next Economy
Elliott Ettenberg, Customer Strategies Worlwide Inc.

Topic
Content
Delivery (Ettenberg)
Comments:
 
Stand-Out Campaigns: Creative & Products that Work for Boomers
Denise Darragh, Hallmark Canada
Elizabeth Jackson, TBWA\Chiat\Day
Liz Torlée, Liz Torlée & Associates
Paul Wales, Enterprise Creative Selling
Cathy Whelan Molloy, The TDL Group Ltd. (Tim Hortons)

Topic
Content
Delivery (Darragh)
Delivery (Jackson)
Delivery (Torlée)
Delivery (Darragh)
Delivery (Whelan Molloy)
Comments:
 
Emotional Branding: Does It Really Work for Boomers?
Roberta Lacey, Avon Canada Inc. (Montréal)

Topic
Content
Delivery (Lacey)
Comments:
 
Marketing to Baby Boomers Anti-Aging Market
Charmaine Gooden

Topic
Content
Delivery (Gooden)
Comments:
 
Conspicuous Consumption among Baby Boomers: Online and Offline Spending Habits and Trends
Jason Tafler, 50Plus.com

Topic
Content
Delivery (Tafler)
Comments:
 
Affluent Agers Online
Chantal Walker, Merrill Lynch HSBC

Topic
Content
Delivery (Walker)
Comments:
 
Direct Marketing to the Mature Market
Valerie Saunders, Forever Young Newsmagazine/ 50+ Lifestyle & Travel Show

Topic
Content
Delivery (Saunders)
Comments:
 
Optional
Name:
Company:
Additional Comments:
 
 

TMStrategy is a trademark of Brunico Communications Ltd.
TMMature Marketing title, tagline and logo are trademarks of, and are produced by, Brunico Communications Ltd.